Amazon Prime makes money primarily through the subscription fees it charges its members. In most countries, Amazon charges an annual or monthly fee to access Prime benefits, such as free two-day shipping, access to streaming of movies, TV shows, and music, and access to exclusive discounts. Additionally, Amazon generates revenue through the sale of products on its platform, where Prime members receive special discounts and free shipping. Furthermore, Prime members are also more likely to purchase products regularly, which results in recurring revenue for Amazon. Lastly, Amazon uses the data collected from Prime members’ purchases and shopping habits to sell targeted advertising to other companies, generating additional revenue.
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